Bridging Academia and Impact:
About Unfiltered Insights
Our Mission
Unfiltered Insights exists to ask difficult questions, spotlight overlooked narratives, and deliver research that informs real-world decisions. We help clients understand the cultural stakes of their stories—and how to tell them better.
We are not activists. But we are committed to advancing gender equality in sport. Our role is to support clients—especially brands with good intentions—in delivering representation that resonates, without reputational risk.
How It All Connects:
Our work blends original academic research with commercial strategy. Everything we do—from white papers to workshops—is powered by field-based insight and critical analysis. This creates a feedback loop: the more we research, the more we understand the pressures and potentials brands face; the more we consult, the more targeted and usable our research becomes.
Clients can engage with us in different ways:
- Flagship research through Tackling the Pitch.
- Interactive learning through workshops.
- Bespoke consulting on campaigns, brand positioning, and risk mitigation.
Together, these create an integrated ecosystem for shaping meaningful, inclusive narratives in women’s sport.
Our Philosophy
Better stories build better futures. We explore how gender, race, and power operate in the real world—and how brands and institutions can shift these dynamics through knowledge-led action.
About Carole Myers
Carole Myers combines three decades of commercial marketing experience with academic credentials in cultural studies. As founder of Conception Marketing, she’s advised high-growth companies on communication and positioning. Her PhD from the University of Manchester explored racialised beauty norms and cosmetic surgery in Brazil. She currently collaborates with Lancaster University Management School, where she teaches, researches, and presents internationally.
Why Narrative Matters:
Representation is not only about visibility—it’s about power, values, and cultural influence. At Unfiltered Insights, we work with brands to move beyond surface-level inclusion, toward authentic, accountable change.
Our Approach
- Interdisciplinary – media studies, sociology, and marketing combined.
- Critical yet constructive – insight meets implementation.
- Collaborative – engaging voices across sectors and geographies.
- Accessible – complex issues translated into usable strategies.