Narratives shape perception. Perception shapes equality. We help you get it right.

Welcome to Unfiltered Insights: a research and consultancy platform working at the intersection of gender, sport, and culture. We partner with brands, institutions, and researchers to help shape the narratives that shape society. Our work ensures your campaigns reflect more than just visibility—they reflect value, accountability, and cultural intelligence.

Learn more about our mission

Explore our flagship project

Tackling the pitch

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Partnering on the Women’s World Cup 2027

Are You Sponsoring the
2027 FIFA Women’s World Cup?
Let’s Make Your Message Count.

Let’s collaborate to make your campaign not only memorable, but meaningful.

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About Carole Myers

Carole Myers combines three decades of commercial marketing experience with academic credentials in cultural studies. As founder of Conception Marketing, she’s advised high-growth companies on communication and positioning. Her PhD from the University of Manchester explored racialised beauty norms and cosmetic surgery in Brazil. She currently collaborates with Lancaster University Management School, where she teaches, researches, and presents internationally.